On the backend, you’d need to experiment with adding some activity meta.
In BP 1.5, all the activity meta functions are available in bp-activity/bp-activity-functions.php:
http://buddypress.trac.wordpress.org/browser/tags/1.5/bp-activity/bp-activity-functions.php#L438
On the frontend, you’ll need to add an input field to the post form and then grabbing the form data so you can save it as activity meta. Check out /bp-default/activity/post-form.php for the actual form.
Saving the title might be a little tricky with AJAX though.