The email section controls only BuddyPress emails; Welcome Pack doesn’t send out any directly by itself.
This sort of text replacement/customisation will be available in a future version of Welcome Pack when BuddyPress 1.3 is out (I have some code in 1.3 that I need to do this properly).
yeah I understand.
Is there not some kind of placeholder for the username or Display-name already build into BuddyPress which could be used in your Welcome-Pack ?
Yes and no. Let me try to explain. Off the top of my head, I know of 4 ways to change emails in BuddyPress/WordPress:
1) Change the core.
2) Replace entirely a particular mail-sending function, via plugin.
3) Override a particular mail-sending function, via plugin hooks/filters.
4) Use the localisation/translation system (.po/.mo files, etc) to change the text of the email.
Idea 1 is bad.
Idea 2 won’t work in BuddyPress (it would in core WordPress, but it would break compatibility with other, similar plugins).
Idea 3 is the best way, but until BuddyPress 1.3 at least, there are not enough built-in functions and hooks to change what I need to.
Therefore, I have done Idea 4. I “add” a .mo translation for the relevant strings via code (so no actual .mo needed). I consider this to be a very neat implementation, but I have to keep it up-to-date with each BuddyPress release or it won’t replace the strings.
The long term plan is to transition to Idea 3, via contributions to the core BuddyPress code.