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Profile

Name

Phil Emery

About Me

I transform your brand with expert solutions in branding, messaging, design, marketing, website development, and social media. I specialize in helping businesses and national non-profits define their identity, communicate their mission, and connect with their audience effectively. With a proven track record across industries like technology, retail, IT, manufacturing, and transportation, I deliver tailored services, including brand development, corporate identity systems, multi-channel marketing campaigns, WordPress and BuddyPress websites, engaging videos, and thriving online communities. Let’s craft compelling marketing materials and annual reports that drive results and make an impact.

Website URL

https://focusedcreative.com

Current Location

St. John's, Newfoundland

WordPress Origin Story

Back in 2004, I was re-building my bands (The Parkdale Hookers website. I’d created lots of websites for clients as static HTML pages. I knew that if the updating process on the new site was too demanding, the site would become out of date after a while. I had seen that happen on too many client sites.

I thought about what would be required: a simple site, database driven that would have new content displayed on the front page. Realizing a blog engine would fit the bill, I already knew that Blogger was hard to customize, I started to look around. I tried Joomla, but that would only output table-based output and I had long moved over to CSS-based coding – to the point where I couldn’t really remember how to do table-based layouts – I also knew I’d never go back.

I found WordPress and installed it. There were very few resources on the web at the time (figuring out how to create multiple loops on the front page was a challenge) but I was thrilled with the result. The next couple of updates broke lots of stuff as old calls were removed (gettext anyone?) – which worried me. But it settled down after a bit.

After that, I’ve never looked back!

Company

Focused Creative

Job Title

Principal / Owner / Creative Director

Interests

Music performance, songwriting, organizing and hosting of monthly songwriting workshops, public speaking, travel, photography, book clubs. Founder and co-host of the Song Talk Radio Podcast & Radio Show on 1280AM Toronto

WordPress Usage

Personal, Business

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