never mind, i discovered the relevant code under bp_core_add_nav_item in the bp-xprofile.php, bp-friends, etc. … just edited this:
bp_core_add_nav_item( __(‘Profile’, ‘buddypress’), $bp->friends->slug );
to this:
bp_core_add_nav_item( __(‘Identity’, ‘buddypress’), $bp->friends->slug );
good luck if anyone else has the same issue
You answered your own question and turned out the lights when you left. 1 brownie point for jeanmeslier! (not redeemable for cash)