BuddyPress.org

        $frmtd_content = "<a class='test' id='goshilovethisbpplugin' href='example.com'><i class='holycrap' data-some-data-attribute='omgnothingheckingworkz'></i></a>";
$gp_activity = groups_record_activity(
            array(
                'action'  => apply_filters('groups_activity_new_update_action', sprintf(__('%1$s group message %2$s', 'buddypress'), $msg_author, '<a href="' . bp_get_group_permalink($group) . '">' . esc_attr(bp_get_group_name($group)) . '</a>')),
                'content' => $frmtd_content,
                'type'    => 'new_message',
                'item_id' => $gid,
                'user_id' => $user_id,
            )
        );

Guys, why all classes, ids, data-attributes cuts when I pass it through API? There’s only HTML markup general tags…