BuddyPress.org

This topic is not about solving a code-related issue.

It’s about the marketing behind the website you’ve just built, or are building up.

Getting things to work is one thing, and we dig deep into designing and coding and fixing and adding features and, yeah, fixing some more, for so long.

But we all use BuddyPress to activate a community, and after all the hard work (fixing stuff, fixing stuff), we just want to see people using what we’ve made, right?

So, are there any tips you’d like to share, or personal experience with making your community site work from a marketing point of view?

How soon should you start to promote the website?

When everything is perfectly functioning and tested?

Or it is better to start to get the people in when the main features are ok, even if a few things are not working as they should or you would like them to?

And how to deal with the initial absence of activity when you just start off?

When you publish a fresh application, there are no groups, forums, and stuff, beside the one yourself create.

Can this initial lack of activity refrain a new visitor to become a user and register an acount?

Well, it may be interesting to share our mind on this.