We’re running buddypress as the engine behind our social network. Some of the users we want to reach don’t even own computers. Instead they use mobile devices exclusively. They can login to the network via a browser, but its really not that smooth and easy for them. Getting people to actually use our social network is hard enough, I don’t want to make it any harder for them.
Some sort of app that they could download to their phone is not only something we’re interested in, but something that will be critical to our survival.