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If you’re in charge of writing the next safety message or choosing a safety slogan for your company’s safety initiatives, you know that you’ve got a challenge ahead of you. After all, most safety slogans become invisible and ineffective pretty quickly. Only create a safety message that is part of a workplace safety campaign where people receive training to change their behaviour. Otherwise. putting a poster on the wall with a new slogan is as helpful as putting a sticker on your car that says “Baby on board”. No-one will pay much attention (or really care!). Use positive language – avoid creating a slogan that focuses on behaviour that you don’t want. Instead, write a safety message that conveys what you want people to do. For example a negative slogan for height safety is “Don’t fall for it”. Using more positive language, a more appropriate version is “A harness is better than a hearse”. bhp śląsk

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