General
| Name | wireoval01 |
| About Me | Many wholesalers find it profitable to have a cash-and-carry branch. Select your location carefully. Be sure it is outside the area covered by your own sales force. After all, you wish to draw your trade from competitors, not from your own sales force. When a branch is opened, send circulars to every perspective customer in the area. List the staple merchandise they can obtain from your outlet at low prices. Later, send a second circular to the retailers in the vicinity who are not patronizing the branch. To be most effective, the outlet should be geared to handle only fast-moving items which can be stocked in small area and readily assembled for customers. Do not stock it with every item carried by the primary distributor. If you find a profitable location in the area covered by sales agents, be sure the outlet does not carry the long margin items for which you have the exclusive agency and on which you reply for much of your profit. hurtownia outlet |
