Re: Buddypress as an Ad Server
Hi modemlooper,
Thanks for the response. I’ve been looking at openx, and considering it, but I’m not sure it’s quite what we need. We’re actually a rich media publisher, looking to pay affiliates based on impressions when they embed our rich media into a post on their blog. Because this is paid on impressions rather than click-through, it’s really an ad serving platform rather than a conventional affiliate program, which rules out affiliate programs.
Where I believe openx may or may not be ruled out is that it may just be much more than we need. We need to set up one piece of code for each piece of rich media, and we need our affiliates to come to the site and get this code each time we release a new piece of media. I’m not an excerpt (I haven’t yet downloaded openx to play with it), but I get the impression that openx is designed more for someone to embed a single piece of code into their site, and receive ads. Also our advertisers will need metrics, but there won’t be any ad serving per say on the part of our advertisers, so there may be too much there for our advertisers as well.
In short, the “ad serving” would really just be meant to measure impressions on affiliate blogs who’ve embedded our rich media, which is why I thought it might be better to go for a simpler solution in buddypress, but like I said I’m not an expert on openx so feel free to let me know if I’m barking up the wrong tree.
