Re: So, your BP site is up! Now, how to bring the people in and start using it?
@erich73: did you hear about email ? 
i want to come back to your first question around the “marketing point of view”. I recently searched about “community manager” and found a lot of answers in the marketing sector. Not what i expected, but suddenly i realised that while we’re playing with BP, some marketers with long teeth are building complicated strategies to conquest markets with social tools. To make it brief, for these marketers, a community manager is a kind of “propaganda staffel” leader, if you understand this expression.
If not and to be clear, i asked holly Google and here is what the algorythm god said to me:
marketing & social networks 119 000 000 -> google.fr results
marketing & strategy 89 100 000
marketing & experts 74 800 000
marketing & teacher 48 800 000
marketing & mass media 41 000 000
marketing & professor 33 900 000
marketing & humor 16 300 000
and the best for the end:
marketing usability 5 640 000
and now let us compare with:
buddypress 2 680 000
buddypress and marketing 601 000
so we can finally enlarge to a more generic request as:
marketing & open source 64 400 000
which lies somewhere between “teachers” and “experts”.
This are funny examples to illustrate what you can expect for your question “in terms of marketing”.
View a brief resume here: https://radiowalker.files.wordpress.com/2007/03/buyit1.jpg
(not intended to offend anybody here)
A community is a group of people, unified around a project, a personnality, ideas and a RICH CONTENT. But it is also a forum (in sense of forum romanum) and naturally a politic placeholder, as a process by which groups of people make collective decisions.
So you don’t need our opinion about why and how to build a community. This is your intimate affair. You have the choice and what you decide, you have to assume.
Requesting the recipe does not cook the potatoes. Giving the recipe either.
