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You actually can give each person their own blog. You just have to use what was previously called WordPress MU (now called Multisite and comes with WordPress 3.0). There’s some extra configuration, but it’s definitely possible.
There’s definitely more configuration with BuddyPress and WordPress MU than Ning, but there’s also more ability to customize as well.
See also: WordPress.org • bbPress.org • BuddyPress.org • Matt • Blog RSS